Overview

RIT Dubai's marketing degree is a degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior. The Bachelor's degree in Marketing provides students with a solid understanding of the business activities that fall under the marketing umbrella - from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. In particular, RIT’s Marketing program will enable you to become a Digital Marketing professional. After learning the basics in Marketing Principles, the program continues with Digital Marketing, an overview course, which introduces students to the field of internet marketing. This is followed by Marketing Analytics, a highly specific course on managing and interpreting data, vital for the Marketing professional and a course on Consumer Behavior that assures the necessary understanding of the customer. The final required course, Marketing Strategy includes a simulation and abundant case analyses that prepare students to apply their theoretical knowledge to real-world situations. The two Marketing electives allow students to either deepen their digital skills with Search Engine Marketing and Social Media Marketing or to follow the traditional Marketing path with courses in Advertising and Promotion or Professional Selling. Together with RIT’s emphasis on great writing, (RIT’s writing professors are excellent) and our famous internships (we call them CO-OPS), these courses will turn you into a solid Marketing professional that can both develop a strategic plan and execute the details.