Master Of Arts In Communication

Strategic Public Relations·College of Communication and Media Sciences

Master

Overview

Zayed University’s Master of Arts in Communication (Strategic Public Relations) empowers students to drive impactful communication strategies that support national branding and international influence. Students are equipped with an understanding of strategic communications principles, essential for shaping public perception, influencing public opinion, and facilitating informed decision-making. In an increasingly complex digital age, this program prepares graduates to navigate both the challenges and opportunities of evolving media landscapes.

Typical Job Titles

Corporate Communications
Government Relations
Financial Communication
Public Affairs
Media Relations
Digital Communication
Writing and Publishing
Marketing and Advertising
Fundraising
Stakeholder Engagement
Meetings and Events Planning
Crisis Communication
Strategic Communication Leadership

Secure your spot today!

Fall 2026 applications are now open! Apply today and get ready to begin an exciting journey at Zayed University.

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Program Details

Degree level: Master
Department: Communication and Media Sciences
College: College of Communication and Media Sciences
Concentration: Strategic Public Relations

Tuition & Fees

Per year: AED 48,006
Per semester: AED 24,003

Learning Outcomes

Upon successful completion, graduates will be able to:

articulate a mastery of specialized knowledge in functional theories of communication
develop advanced skills to conduct research, evaluate information and formulate insights appropriate to the communication contexts in which they apply
apply professional knowledge in problem-solving that enables critical analysis, planning, implementation, and evaluation of comprehensive communication strategies
independently conceive and produce creative and innovative communications content suitable for a variety of audiences and in a variety of media forms
communicate complex information effectively and deliver professional presentations in written, verbal, digital and integrated formats
critically apply professional and ethical principles in pursuit and presentation of accurate, fair and objective information

Academic Requirements

An earned bachelor’s degree from an accredited university recognized by the UAE Ministry of Higher Education and Scientific Research with a cumulative grade point average (CGPA) of 3.0 (or 2.5 for conditional admission) or higher on a 4.0-point scale or equivalent.
English language proficiency: - A TOEFL score of 213 CBT, 79 iBT (or 197 CBT, 71 iBT for conditional admission), or - An IELTS (Academic) overall band score of not less than 6.0 (or 5.5 for conditional admission), or - Evidence that the applicant is a native speaker of English who has completed his/her undergraduate education in an English medium institution in a country where English is the official language.

Zayed University