Master Of Arts In Strategic Communication For Tourism

Mass Communication·Communication

Master

Overview

The Master in Communication program seeks to prepare a generation of UAE and Arab students for the challenges of contemporary mass communication theory and practice through advanced study leading to a Master Degree in Communication.

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Program Details

Degree level: Master
Department: Mass Communication
College: Communication

Tuition & Fees

Tuition: Contact admissions

Learning Outcomes

Upon successful completion, graduates will be able to:

Apply advanced knowledge of tourism markets and target audiences to develop tailored communication strategies that enhance tourism promotion, engagement, and customer experience.
Analyze tourism-related data, including consumer behaviors, trends, and feedback, to make informed decisions and recommendations for communication strategies.
Critically assess the effectiveness of tourism communication campaigns, using key performance indicators (KPIs) to evaluate audience engagement, brand positioning, and overall success.
Design integrated communication campaigns that effectively promote tourism destinations, events, or services across multiple platforms (digital, traditional media, social media).
Create compelling content (e.g., digital storytelling, visual content, social media posts, AI content) that resonates with diverse audiences and supports the marketing objectives of tourism organizations.

Program Requirements

Students are required to complete (8) eight courses ( 5 compulsory courses , and 3 elective courses) , and Submitting and successfully defending the master’s thesis.
Compulsory Modules (15 credit hours)
Elective Modules (9 credit hours)
Thesis or Project (9 credit hours)