Overview

The Bachelor of Arts (B.A.) in Strategic Communication and Advertising is a credit-hour-based undergraduate program offered by the Public Relations Department. Delivered in English, the program is designed to equip students with both theoretical and practical knowledge in strategic communication and advertising, with a strong focus on digital and social media. It prepares students for careers in advertising, public relations, media design, and organizational communication by fostering analytical and creative thinking to solve real-world communication challenges. The curriculum emphasizes the integration of global marketing trends, consumer behavior analysis, and cultural insights, enabling students to develop effective communication strategies and creative campaigns. Through client-based projects, collaboration with industry professionals, and courses such as, Branding Strategies, Creative Writing, Strategic Content Creation, etc., students gain the skills to lead communication efforts across public and private sectors, contributing to the UAE’s vision of a knowledge-driven, innovative economy.