Overview

Marketing has evolved significantly in recent years, with the rise of digital marketing and the increasing importance of social media platforms. Effective marketing management requires a deep understanding of consumer behavior and a creative and innovative mindset. Marketing is a vital component of organizational success, helping businesses to identify and understand customer needs and preferences and to develop strategies to meet those needs. AURAK’s Bachelor of Science in Business Administration (BSBA), Major in Digital Marketing Management, provides students with a well-rounded education in business and develops the skills and knowledge necessary to effectively promote products and services to consumers. In addition, students will have the opportunity to gain practical experience through internships, hands-on projects, and simulations, which will allow them to apply the knowledge and skills learned in the classroom to real-world situations.