American University In Dubai

Dubai, AE

admissions@aud.edu +97143999000Sheikh Zayed Road PO Box 28282

American University In Dubai

Dubai, AE

admissions@aud.edu +97143999000Sheikh Zayed Road PO Box 28282

Master Of Arts In Leadership And Innovation In Contemporary Media

Mohammed Bin Rashid School for Communication·Mohammed Bin Rashid School for Communication

Master

American University In Dubai

Overview

The Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) should be considered by every media professional looking to understand, predict and manage change, in the constantly evolving media industry. Emerging media and communication technologies have a significant impact on business and culture in this world of constant innovation and unforeseen opportunities. Students in the M.A. program will expand their existing professional knowledge in order to embrace dynamic change and identify new opportunities.

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Program Details

Degree level: Master
Department: Mohammed Bin Rashid School for Communication
College: Mohammed Bin Rashid School for Communication

Tuition & Fees

Tuition: Contact admissions

Learning Outcomes

Upon successful completion, graduates will be able to:

Identify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the market place;
Gain theoretical and practical understanding of emerging media marketing;
Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;
Develop a competitive advantage by exploring new management strategies needed for current media convergence;
Gain perspective on the creative potential of emerging media and transmedia;
Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture;

Academic Requirements

An undergraduate degree from an accredited national or regional institutional body, achieving a 3.00 GPA or better in undergraduate study.
International TOEFL®or Academic IELTSTM or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE.

Program Requirements

The M.A. in Leadership and Innovation in Contemporary Media is a two-year, 30-credit hours (ten courses at three credit hours each) professional program.

Required Documents

Your High School Documents- An official attested high school/secondary school transcript covering the last three years and reflecting a good academic standard. (Required averages vary by school systems. Students should consult AUD’s Admissions Office for pertinent requirements.)

High School Diploma, original to be verified.

High School Certificate Attestation and EquivalencyTrue copy of certificates should be attested by the appropriate authority as stated below: - Grade 12 transcripts obtained in the U.A.E. must be attested by the U.A.E. Ministry of Education.

Evaluate and use traditional and contemporary consumer research methods to improve marketing outcomes and design with creative ways of branding;

Appraise and predict the opportunities and challenges for creating media content impacted by digitization.

The M.A. program includes 6-credit hours for the Capstone project, which can be developed individually or in small groups.

High school diplomas and grade 12 transcripts obtained abroad must be attested by: 1. Ministry of Education of home country 2. Ministry of Foreign Affairs of home country 3. U.A.E. Embassy in home country OR 1. Ministry of Education of home country 2. Embassy of the country of study in the U.A.E. 3. U.A.E. Ministry of Foreign Affairs

Obtain the Certificate of Equivalency of your high school qualification from the Ministry of Education in the UAE. You should apply online through the Ministry's website: [www.moe.gov.ae](https://www.moe.gov.ae)(under the EServices section, go to Service Catalog)

Equivalency letter is required from the U.A.E. Ministry of Education for all students except students who graduated from a school following UAE Ministry System

English Requirements: Students should demonstrate the minimal standards of proficiency in English language through submission of the required TOEFL/Academic IELTS. To be admitted to any of AUD undergraduate programs, applicants must submit the below scores prior to the start of the semester: - IELTS Academic 6.5 or TOEFL iBT 79 or TOEFL ITP 550

Students who achieve a minimum score of 6 on Academic IELTS or 68 on TOEFL iBT or 520 on TOEFL ITP will still be accepted as degree candidates and will be enrolled in ENGL100: Developmental English (refer to section developmental on Developmental Studies)

Students who do not achieve the minimum scores may be placed at the appropriate level of the English Bridge program and cannot register for degree program courses.

Math Requirements Students must demonstrate the minimal standards of proficiency in mathematics by submitting any of the below scores (per chosen program of study) or by passing the Math placement test at AUD*

Passport photocopy with validity page (and Ethbara page for UAE nationals)

Photocopy UAE Residency Visa

Photocopy Emirates ID (both sides)

Army Exemption Letter (for UAE nationals)

Completed [Health History Form](https://aud.edu/media/2885/health-history-form-updated-2019.pdf?AUD%20Health%20History%20Forms). This form must be signed and stamped by a Physician.

An online Application for Admission to an AUD graduate program.

An undergraduate degree earned from an institution accredited by the Ministry of Education in the U.A.E. or by the relevant national or regional institutional accrediting body in the case of international applicants.

A 3.00 GPA (on a 4.00 scale) or better in undergraduate study. For students with post undergraduate credits earned at more than one institution, a separate GPA is calculated.

Undergraduate/Graduate Records: Original, official (sealed) transcripts from all universities, colleges, or other postsecondary institutions of higher learning at which the applicant completed undergraduate and graduate studies.

Undergraduate and Graduate Diplomas – originals required for verification.

Confirmation of University Records, required from every university attended by the student before joining AUD to be e-mailed directly from the student’s university to the Office of Admissions at AUD ([myapplication@aud.edu](mailto:myapplication@aud.edu))

Profile and/or Grading system of universities/colleges previously attended.

Attestations and Equivalencies- Original, official transcripts of academic record from all universities, colleges or other postsecondary institutions attended by the candidate; to be submitted to the Office of Admissions. Transcripts should be attested by the appropriate higher education authority in the country in which the undergraduate degree was granted, and must be translated into English if they are issued in a language other than English.

Applicants with degrees granted outside the UAE., should obtain attestation from (1) the Ministry of Higher Education of the country of study, (2) the Ministry of Foreign Affairs in that country, and (3) the UAE embassy in that country or the embassy of the country of study in the UAE and the UAE Ministry of Foreign Affairs.

Statement of Recognition of you’re the applicant’s previous university degree to be obtained from the UAE Ministry of Education for all applicants with the exception of applicants with degrees granted in the UAE and approved by the UAE Ministry of Education (MOE). It is solely the applicant’s responsibility to obtain this statement from MOE.

Original, official transcripts of academic record from all universities, colleges or other postsecondary institutions attended by the candidate; to be submitted to the Office of Admissions. Transcripts should be attested by the appropriate higher education authority in the country in which the undergraduate degree was granted, and must be translated into English if they are issued in a language other than English.

English Language RequirementsStudents must achieve any of the following: - Academic IELTS™ score of 6.5 - TOEFL® score of (550 ITP [Paper-based]) or (79 IBT), or, - EmSAT English score of 1550

CV or resume describing professional and academic experience including two Professional or Educational References (with contact information)

A statement of the applicant’s career objectives, special professional and academic interests, and other reasons why the candidate wishes to pursue their choice of program at AUD, as well as the applicant’s special skills, expertise and interests that might contribute towards enriching the graduate learning at AUD.

Photocopy of passport, UAE ID (both sides).

Completed Health History Form. This form must be signed and stamped by a Physician.

National Military Service letter for UAE (male) nationals.