Overview

The Bachelor of Public Relations Program aims to equip students with a comprehensive understanding of public relations and corporate communication, including its principles, foundations, and strategies. The program covers public relations management methods and approaches and the requirements for building connections with an organization's audience. It also focuses on organizing internal and external communication processes and practical public relations applications in the digital environment amid rapid technological advancements. The Bachelor of Public Relations Program aims to provide students with the fundamental knowledge and skills needed to work in public relations departments and carry out all professional tasks and activities. The program equips students with fundamental knowledge and high-level skills in the field of public relations, as well as expertise in managing public relations and building exceptional relationships with the organization’s audience.