Al Ain University (Previously, Al Ain University Of Science & Technology)

Abu Dhabi, AE

80022864P. O. Box: 64141, Al Ain, United Arab Emirates

Al Ain University (Previously, Al Ain University Of Science & Technology)

Abu Dhabi, AE

80022864P. O. Box: 64141, Al Ain, United Arab Emirates

Bachelor of Business Administration in Marketing

Marketing·College of Business

Bachelor

Al Ain University (Previously, Al Ain University Of Science & Technology)

Overview

The BBA in Marketing specializes in providing marketing knowledge and skills to allow our students to prosper in today’s global business environment. It provides a balanced mix of courses that are assessed through practical course assignments in addition to examinations and other assessment tools. The mix of courses leads students to understand marketing processes and situations in a structured and complex business environment, communicating effectively, and thinking independently and critically.

Typical Job Titles

Marketing and Sales Management
Market research for organizations
Preparing feasibility studies

Secure your spot today!

Fall 2026 applications are now open! Apply today and get ready to begin an exciting journey at Al Ain University (Previously, Al Ain University Of Science & Technology).

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Program Details

Degree level: Bachelor
College: College of Business
Concentration: Marketing

Tuition & Fees

Per year: AED 36,900
Per semester: AED 18,450

Learning Outcomes

Upon successful completion, graduates will be able to:

understand marketing processes and situations in a structured and complex business environment
communicating effectively
thinking independently and critically

Program Requirements

First: General University Education (33) CR .H.
(1) Compulsory Courses (27) CR.H.
0102120 Computer Skills 3
0201111 Science and Life 3
0401120B English (1) 3
0401121B English (2) 3 0401120B
0405100 Arabic Language 3
0406110 Islamic Culture 3
0409103 UAE Studies 3
0501170 Fund. of Innovation and Entrepreneurship 3

Required Documents

UAE Secondary School Certificate (Science/advance Or Arts/general) or its equivalent

A General Secondary school certificate/ transcript, or its equivalent certified by the Ministry of Education in the UAE. Or a certified copy of it.

In case the General Secondary Education certificate is issued from abroad; an equivalency from the UAE Ministry of Education must be submitted.

A valid English Language Proficiency certificate according to the required score in each specialization

0508203 Scientific Research Methodology 3

(2) Elective Courses (6) CR.H.

The student is required to choose Only One course from each of the following groups:

(a) Society and Civilization (3) CR.H.

0406100 Arabs and Muslims Contributions to Arts and Science 3

0408100 Introduction to Psychology 3

0408101A Physical Education & Health 3

0408105 Introduction to Early Childhood 3

0409100 Ethical Awareness 3

0409102 Environmental Awareness 3

(b) Managerial Skills (3) C R.H

0303100 Law and Society 3

0408103 Critical Thinking 3

0408104 Self Assessment 3

0501100 Introduction to Time Management 3

0501150 Leadership and Teamwork 3

Second: Compulsory College Requirements (57) CR.H.

0501200 Principles of Management 3

0501210 International Business Management 3 0501200, 0509200

0501250 Business Leadership 3 0501200

0501306 Quantitative Business Analysis 3 0508201

0501330 Organizational Behavior 3 0501200

0501410 Business Law and Ethics 3 0501200

0501440 Strategic Management 3 0501330

0501480 Quality Management 3 0504200

0501481 Production and Operations Management 3 0508201

0502200 Principles of Financial Accounting 3

0502230 Principles of Managerial Accounting 3 0502200

0503300 Principles of Financial Management 3 0502200

0504200 Principles of Marketing Management 3 0509210

0506200 Principles of MIS 3 0102120

0507290 Artificial Intelligence in Business 3 0508201

0508200 Math for Business 3

0508201 Statistics for Business Decision-Making 3 0508200

0509200 Principles of Macroeconomics 3

0509210 Principles of Microeconomics 3

Third: Specialization Courses (30) CR.H.

(1) Compulsory Courses (21) CR.H.

0504330 Consumer Behavior 3 0504200

0504331 Introduction to E-Marketing 3 0504200

0504340 Advertising and Promotions Management 3 0504200

0504380 International Marketing 3 0504200

0504450 Marketing Research 3 0508201, 0504330

0504460 Service Marketing 3 0504200

0504470 Strategic Marketing Management 3 0504450

(2) Elective Courses (9) CR.H.

0504332 Retail Marketing Management 3 0504331

0504333 Marketing Information Systems 3 0504200, 0506200

0504390 Entrepreneurial Marketing 3 0504331

0504400 Introduction to Graphic Design 3 0102120

0504481 Brand Management 3 0504331

0504485 Artificial Intelligence in Marketing 3 0507290

Fourth: Practical Training (3) CR.H.

0504490 Internship (Marketing) 3 >= 90 CR.H.

A copy of a valid passport.

Two passport-sized photographs.

A Health Certificate.

Technical secondary certificate, certified copy may be submitted.

A certificate of equivalency that is issued by the Ministry of Education in the UAE.

An official and attested transcript from the previous University or college showing all earned credits and grades, along with the university’s course catalog, describing the courses the student had previously taken.

The transcript must be certified from the Ministry of Foreign Affairs and the Embassy of the United Arab Emirates if the student has studied at a university from outside the country.

certificate of equivalency for the diploma issued by the UAE Ministry of Education, if the diploma is from a country other than the UAE

Official letter from the original University providing a list of the courses in which a student is allowed to register.