Overview

The Bachelor of Advertising and Digital Marketing program aims to provide students with foundational knowledge and skills in the creation of advertising and digital marketing techniques. It improves their creative thinking skills for developing advertising ideas, designing and producing innovative advertisements, as well as carrying out impactful advertising campaigns. The program seeks to graduate highly qualified professionals capable of competing in the labor market. The program draws its vision from the broader vision of the college and university. It aims to train students in the field of advertising and marketing across digital platforms and media, conduct market research, gather data, and prepare budgets for designing and implementing advertising campaigns. Additionally, it focuses on developing strategies for promoting ideas and products, building brand identities, and marketing the institution's image. The program goal is to prepare and qualify graduates with strong expertise in digital advertising and marketing through digital media.